I recently stumbled upon a lovely website and magazine called Tapestry. My heart skips a beat when I see stunning design, unique visuals, and a compelling mission all come together. This is what Tapestry does for me. They're dedicated to telling real stories of women living "life above the current."
I also love this quote from the Founder:
While this blog post is mainly about Tapestry's visual elements, it is also about what those visuals represent...And the fact that me, an artist, can be uniquely inspired by such beauty to create something meaningful through a completely different method. Let that be a metaphor for life, friends.
I decided to use Tapestry's imagery as a vessel for expanding upon my technique of collecting imagery and repurposing that into my own art practice. I've been doing abstract paintings from photos for a while now, and I love it. I even created an abstract painting inspired a specific photo from Tapestry's Instagram feed before I had decided on this project.
In expanding this practice, I studied Tapestry's imagery and decided to come up with a series of paintings inspired by the colors, textures, and emotions that they evoke. Instead of a 1:1 image directly translating to a painting, I combined dozens of images and studied what specifically struck me about them.
In order to add some structure to my process, I first organized what colors I believe embody the brand of Tapestry.
From there, I scribbled down some words that I thought also embodied the brand.
I then organized pieces of paper on my studio wall in a grid, almost like a real-life Instagram feed. I painted each piece, not one by one, but a little bit at a time. When I got stuck, I moved to a different piece to give my mind room to breathe.
Here are the final pieces:
I took elements, shapes, lines, and colors from a variety of images in Tapestry's Instagram feed.
Take a look below at some of the paintings in context with their inspiration:
I thoroughly enjoyed this project and the creative freedom it sparked within me.
If you think your brand would be a good fit for this type of artistic reimagining, shoot me an email and we can work together.